The Moco Museum is located at MuseumPlein, the “museum square” of the Dutch capital. Located in the historic Villa Alseberg on Museumplein in the center of the Dutch capital, it looks like a fairy tale tower and nothing predisposes you to its extremely contemporary content and unparalleled collection of works. All of the city’s famous museums are located here and they are all very interesting. The Moco Museum, however, is not as widespread and commercial as the others and that is why it does not attract the same number of visitors. The people who are interested in it are mainly young people and people interested in street culture in general. This is why it does not attract the same interest as other museums. A museum of contemporary art, which focuses on street art, does not arouse enthusiasm and is not considered as “interesting” as an archaeological museum, for example, in the public mind.
The museum that exhibits the works of the world’s most famous street artists is located in a building that is totally oxymoronic and “subversive” in relation to its content. It is housed in the Villa Alseberg, a historic tower, which does not predispose you to the contemporary content it contains. Fans of contemporary street art are familiar with the famous artists Banksy, Jean Michel Basquiat, JR, KAWS, Keith Haring, Jeff Koons, Tracy Emin, Yagoy Kusama, Mark Rothko, Andy Warhol and enthusiasts know the up-and-coming names such as THE KID, Guillermo Lorca and Reflecting Forward whose works are on display at the museum.
History of the museum
The Moco Amsterdam was designed in 1904 by Eduard Cuypers, nephew of the famous Pierre Cuypers, designer of the Amsterdam Central Station and the Rijksmuseum. This private residence was one of the first private houses built along the Museumplein and had this function until 1939. The house was then given to priests who taught at the St. Nicholas School in Amsterdam, and then turned into a law office before becoming a museum.
The reason it is so different is because it aspires to be an inclusive museum and provides a platform for the rising stars of contemporary art with solo exhibitions of THE KID, Guillermo Lorca and Studio Irma’s Reflecting Forward. Voice of the Streets / Moco embraces the voice of street art because it connects people, challenges ideologies and activates their participation in the contemporary art world.
By supporting an inclusive model, Moco Museum creates accessible exhibitions in Amsterdam that enlighten, inspire and empower the community. That’s why it has become a destination of choice for art lovers from around the world. “We use the power of art to challenge the norm, stand for truth, open minds, and question the world around us,” explain the museum’s directors and founders, Lionel and Kim Logchies.
How to get to the museum
Ticket price: €15.95, ages 10 to 17 €12.95
Monday to Friday from 8:30 am to 9 pm and Saturday – Sunday from 8:30 am to 10 pm
Honthorststraat 20, 1071 DE Amsterdam, The Netherlands