|

The Heineken Experience

The former Heineken brewery in Amsterdam, which was in use until 1988, is now home to the so-called “Heineken Experience,” where visitors can learn about the history of one of the world’s most famous beer brands and even taste the famous Dutch Pilsner.

What to expect

The tour lasts about an hour and a half. Featuring four levels of historical and interactive exhibits, the Heineken Experience traces the company’s global journey from its origins in the 19th century as a small business run by the Heineken family, through the birth of one of the world’s best international branding and distribution success stories, to the innovative methods used to brew quality beer today.

Along the way, visitors can see and smell Heineken’s ingredients, taste the pre-brewed “wort” in the old brewhouse, and sample a freshly poured Pilsner in a modern tasting room and “World Bar.”

An interactive “tour” of the brewing process, called “Brew U,” and the opportunity to create a custom bottle of Heineken.

One of the most exciting parts of the tour is the stable tour, an up-close visit with Heineken’s amazing shire horses, which pull the wagons that still help deliver Heineken to parts of the Netherlands.

Video

Information for visitors

Visitors under the age of 18 must be accompanied by an adult. According to Dutch law, beer will not be served to anyone under 16.

All sections of the Heineken Experience are wheelchair accessible, with the exception of the stable area, which is accessible via an escalator. Wheelchairs are available free of charge but must be reserved in advance.

How to get to the Heineken Experience

Transportation and Parking

By streetcar: Line 7, 10 or 25 to Weteringcircuit station. Line 16 or 24 to Stadhouderskade station.

By car: Parking is available in the APCOA garage, adjacent to the Heineken building. Use the entrance on Eerste van der Helststraat.

Ticket price: €21

Opening days and times:

Monday, Tuesday, Wednesday, Thursday and Sunday: 10:30 a.m. to 7:30 p.m.
Friday and Saturday: 10.30am to 9pm

https://www.heinekenexperience.com/

Stadhouderskade 78, 1072 AE Amsterdam, The Netherlands

https://g.page/heineken-experience-amsterdam

Similar Posts

  • |

    Westerkerk

    Amsterdam, Monuments

    The Westerkerk is a Protestant church built between 1620 and 1631 and is the largest church in Amsterdam. It was designed by Hendrick de Keyser In 1620, a churchyard was also created. The entrance from Keizersgracht was through a beautiful door, which unfortunately has not been preserved to this day. Instead, you can see the…

  • |

    Madame Tussauds

    Amsterdam, Attraction

    It is a museum of wax figures representing famous people from all over the world. You will see not only artists (Madonna, Marilyn Monroe, Daniel Craig) but also political leaders (Barack Obama), athletes (Lionel Messi), monarchs (Queen Beatrice) and fictional characters like E.T. or Iron Man. History of the museum The Madame Tussauds Wax Figure…

  • History of Amsterdam

    Amsterdam

    Although the seat of government is in The Hague, Amsterdam is the constitutional capital of the Netherlands. Amsterdam is also the country’s largest and most visited city, with more than 3.5 million foreign visitors per year. 1200-1585: The beginnings Amsterdam was founded as a fishing town around the 13th century. Amsterdam developed around the dam…

  • |

    Stedelijk Museum

    Amsterdam, Museums

    The Stedelijk Museum, or as the Dutch call it, the “little Stedelijk,” stands as one of the most innovative and interesting modern art museums in the world. Since its opening in 1895, the Stedelijk has been the subject of controversy over its artistic choices, policies and financial decisions. The Buildings – Old and New The…